branding can be such an abstract concept to grasp and there are so many dimensions to it, that you’re not really even sure where to start. I’ve been there! Indecisive about colors, fonts and design styles and sucked into the glorious black hole called Pinterest, leaving me confused and overwhelmed. Until I discovered the strategy that has made all the difference to my personal and professional brand!
Many of my clients come to me having previously created a logo at the start of their business journey because they had to have something. At some point, we all realise that our brand should work for us, not just the logo that we ‘should have’. A good brand works hard for you all day, every day while you are asleep. Building that crucial know, like and trust that doesn’t just attract ideal clients but converts them before they even get on a call with you.