Day: March 15, 2020

Branding can be very overwhelming for most business owners, especially when things like, sub-mark logo and logo variation get mentioned by designers. But branding is more than just one logo variation. It is a visual representation of your vision, mission and marketing strategy. It is what creates a cohesive experience for your audience and attracts …

What is a sub-mark logo? Read More »

First impressions… they can be a touchy subject. We don’t want to admit that they are important because we don’t want to come across as superficial, but unfortunately, as humans, we cannot help ourselves. “The first impression occurs at a subconscious level before your brain has the time to evaluate the space at a cognitive …

How much is a good first impression worth to you? Read More »