First impressions… they can be a touchy subject. We don’t want to admit that they are important because we don’t want to come across as superficial, but unfortunately, as humans, we cannot help ourselves.
“The first impression occurs at a subconscious level before your brain has the time to evaluate the space at a cognitive level. It is felt, not thought” Kirstie Barnett
When we meet someone for the first time or encounter a business for the first time we subconsciously ask ourselves a few questions and the impression we have of this person or business (the first impression) depend on whether those questions are answered positively or negatively. These questions are called the 9 consumer questions btw, but we’ll touch on that topic another day.
Today, I want to talk about first impressions and what they are worth to your business but:
let’s NOT focus on the financial worth; rather, let’s understand what a good first impression does for your business.
What does a good first impression do for your business?
- It places you as an expert in your field.
- Your audience sees you as a professional and an authentic business
- Your audience trusts you. They believe in you.
This first impression goes hand-in-hand with your visual brand. Is your logo easy-to-read, clear and welcoming? Does your colour palette attract and make sense to your target audience? Are your designs and brand images consistent throughout your business?
Your visual brand is there to show up and take your place when you are unable to be everywhere at once, especially online.
Ask yourself these questions:
- Are you happy with the job that your brand is doing while you are away?
- Can your brand sell for you while you sleep?
- Would it be worth investing in a well-strategised brand to increase the engagement and sales in your business?
A successful brand means professionalism, confidence and reliability AND if you have serious goals your brand should be aligned with them.
