As we speak, we are living through very uncertain and surreal times with this Covid-19 outbreak and it might give you a great excuse not to market your business but a lot of the time the fear of selling stems from something else entirely.
Many of us as business owners are scared to share our content or make sales because we don’t feel confident about our marketing message and brand. A year ago, I was experiencing the same problem and making excuses about why I shouldn’t be creating content to sell at that point. Leaving me without direction and without a consistent flow of clients.
The reason for this instability and uncertainty has to do with misalignment of your marketing message, ideal clients and your visual brand.
When you address these issues you, your marketing message and brand gain clarity, which ultimately gives you the confidence to market your business with pride.
So, how do you address this fear of selling? Here are four actions to take.
1.Identify your ideal client:
Firstly, you need to clarify who you are serving. When you know what their demographics are, how old they are and what their interests and hobbies are, then you can start establishing :
- Whether you are set-up to serve them
- What their barriers are
- How you can transform their lives
- And what would be the tipping point for them to buy from you?
Don’t be afraid to get really specific here.
2. Create content that resonates with your ideal clients
Understanding your ideal client is the key to creating content that resonates with your audience. When you know what their barriers are then you are able to address those pain points and educate your audience in the transformation that you are able to give them. This makes your potential clients feel heard and you start developing that know, like and trust factor in your audience.
3. Share your story
Sharing your story gives your ideal client something to resonate with and a reason to emotionally invest in you and your business. Always remember that people buy people and storytelling in our businesses is one of the ways that we make a genuine connection as we acknowledge the human aspect of our brand and business.
4. Align your brand with your strategy
Lastly, and most importantly, make sure your visual brand (logo, colors, fonts etc) is aligned with your business’ values, stories, ideal clients and future goals. When you feel in alignment with your visual brand then you can share your work with pride knowing that when your ideal client comes across your marketing and designs, they will be attracted to you and your business, as if it were you showing up in-person.
Taking these steps into consideration will help you find clarity and create a brand that speaks for you, ultimately, giving you the confidence to sell.
