The amazing thing about getting consistent clients is that it really starts with clarity and direction in your business. I see a lot of business owners going through the motions of “marketing” their business, however, it isn’t leading to clients because their brand, content and the way they are showing up, isn’t clear to anyone. …
We are in our own heads 24/7. There’s no getting past that. It can be really challenging trying to stay focused on the right things in our business because we’re constantly focusing on ourselves, our feelings and our circumstances. It isn’t necessarily a selfish thing, it just is, but being aware of this means that …
It’s a struggle to get a yes on discovery calls, especially when we’re spending most of that call trying to ‘convince’ that person to work with us. When, in actual fact, if your potential client is primed before hopping on the call, they’re already convinced of you and your services. Now, I’m not saying that …
How I prime potential clients to say yes on discovery calls Read More »
If you’re anything like me, then you are a people pleaser at heart. We always have good intentions when helping and pleasing others, but more often than not, we are hurting our business and in some cases, it affects other aspects of our lives too. I have had to learn the hard way and I’m …
Our brains are programmed to look for patterns in images and designs. More often than not, we are attracted to symmetry. There are just a few design principles that many designers use to create visual harmony and intrigue their audience. This doesn’t mean you have to study the golden ratio or Fibonacci sequence for hours …
This post was first posted as a guest-post on Toni Collis’ Blog (tonicollis.com) In this article I discuss how all of us have a personal brand (whether we like it or not!) and how we can use this to get the opportunities we want. What’s really amazing about us as humans is that we have …
Personal Branding – The Importance Of What People See Read More »
There’s no hiding the fact that we are living through some seriously uncertain times at the moment and I know that for a lot of us, this virus has impacted us and our families in ways that we never could have imagined. These uncertain times can lead us to become blinded by what solutions we …
A few months ago I had a client come on board with a specific goal in mind. She was leaving her corporate job and starting her online business. She needed to replace her income within 3 months. Together we developed a brand and marketing strategy that focused on her ideal client, brand design, consistency and …
3 steps I used to help my client generate more leads and build a successful business. Read More »
As we speak, we are living through very uncertain and surreal times with this Covid-19 outbreak and it might give you a great excuse not to market your business but a lot of the time the fear of selling stems from something else entirely. Many of us as business owners are scared to share our …
Why you might be scared to share your brand and 4 ways to overcome it Read More »
Branding can be very overwhelming for most business owners, especially when things like, sub-mark logo and logo variation get mentioned by designers. But branding is more than just one logo variation. It is a visual representation of your vision, mission and marketing strategy. It is what creates a cohesive experience for your audience and attracts …